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The web site jknn.net has the following on the web site, "Over dozen injured as school bus overturns." We noticed that the webpage also said " Reliance Jio Prime membership ends tomorrow Heres what it means." It also said " Man sentenced to death in -murder case. Syed Ali Shah Geelani to offer Friday prayers at Hyderpora Jamia Masjid today Hurriyat G. PHE department fails in plugging leakages in the pipeline feeding water to Awanta bhawan dug kadal area of soura has resulted into acute water crisis in the area. Syed Ali Shah Geelani to offer Friday prayers at Hyderpora Jamia Masjid today Hurriyat G." The header had jknn.net as the highest ranking optimized keyword. This keyword is followed by jknn, Kashmir, and Jammu which isn't as urgent as jknn.net. The other words jknn.net used was India. Azad Kashmir is included but might not be seen by search crawlers.